Mexic-Arte Museum's Viva la Vida Festival returns —
August 9, 2020

Mexic-Arte Museum’s Viva la Vida Festival returns

viva la vida festival
Festival attendees at the Mexic-Arts Museum in Austin.

Mexic-Arte Museum is holding its annual Viva la Vida Festival on Saturday, Oct. 29 from noon-8 p.m. in downtown Austin. This year, Austin’s largest and longest-running Dia de los Muertos event features a grand procession and street festival, as well as education activities and art axhibits.

The event’s traditional parade and festival start at noon on Oct. 29. The parade will gather on 5th Street between I-35 Northbound Frontage Road and Waller Street, traveling west on 6th Street to the festival location at 4th Street and Congress. The parade’s special component this year is an homage to Mexico’s popular singer Juan Gabriel. There will be vendors, live music and a costume contest outdoors. The indoor location will be on the first floor of Brazos Hall, where there will be food trucks, lowriders, face painting, outdoor decorations, dance performances and a photo booth. Admission to all of these is free.

Mexic-Arte Museum procession.
Mexic-Arte Museum procession.

Art activities for children and families will be also be available in the neighboring Frost Bank Tower Plaza, located on 401 Congress Ave. Families will have an opportunity to take pictures with parade props, including large-scale moving sculptures and mojigangas from noon-6 p.m. These activities will be available at no cost.

Along with the Icons & Symbols of the Borderland exhibit, there will be a special exhibit called Community Altars: A Celebration of Life at Mexic-Arte’s Annex Gallery. Running through Nov. 13, Community Altars: A Celebration of Life coincides with the museum’s 33rd Annual Celebration of Día de los Muertos. Artists, community groups and individuals will create altars that will be displayed  through Novemeber and during the museum’s Viva la Vida Festival. These commemorative altars celebrate the lives of influential figures who have served the Austin community, as well as loved ones who have passed. Admission to the exhibits is $5.

Mexic-Arte Museum presents Día de los Muertos as Viva la Vida Fest to celebrate life by promoting health and environmental awareness through art and culture.  To make the festival eco-friendly, Mexic-Arte Museum is encouraging all participating artists and festival-goers to create their costumes out of recycled, re-used and sustainable materials.  The Museum is also committed to leaving a smaller footprint on the environment by reducing waste and minimizing energy wasted.  The event will not only encourage artistic creations, but will also promote eco-friendly living, healthy eating and exercise through cycling and walking.

Mexic-Arte Museum is dedicated to cultural enrichment and education through the collection, preservation and presentation of traditional and contemporary Mexican, Latino, and Latin American art and culture to promote dialogue and develop understanding for visitors of all ages. Since 1984, Mexic-Arte Museum has produced and presented cultural and educational programs for communities in Texas.

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