What Austinites usually associate with SXSW is the music component. Whether you’re a badge holder, wristband-wearer, or free party-goer, there is always plenty of music throughout the whole of SXSW. The SXSW Music Festival is one of the largest and most influential global music industry events of the year, so it’s appropriate that it happens in the Live Music Capital of the World. Each year, SXSW Music Festival hosts a comprehensive mix of brand new, up-and-coming, international and legendary artists performing in bars, clubs, parks, churches, hotels and just about everywhere else you can imagine around Austin. Not limited in genre or region, audiences can enjoy a vast variety of musical styles at SXSW. In 2016, over 67 countries were represented amongst the over 2,200 official performers.
Record labels, booking agencies, management and public relations firms, export offices, publishers, media outlets, lifestyle brands, festivals, and more curate official showcases with brand new, developing and established talent looking to enhance their careers, gain unparalleled promotional exposure, and reach new audiences.
There are far too many official showcases to even begin to list, but full lineups are available on the SXSW site. A few notable showcases from this year’s list include NPR Music, which will return to SXSW to take over Stubb’s outdoor stage and present a lineup with The New Pornographers, Joey Bada$$, Lizzo, Sylvan Esso, Hurray For The Riff Raff and PWR BTTM.
Caradura will present a talent packed showcase at Karma Lounge with bands from all over the world. This event will feature Venezuelan indie rock group Okills, Puerto Rican Alvaro Diaz with his aspirational rap, Colombian pop punk band 4×4, Latin indie group 424, Brazilian garage surf band Autoramas, and Norwegian indie rock band Kakkamaddafakka that’s known for their high energy live performances.
Universal Latin will feature Latin Grammy nominated artist El Dusty, emcee and composer Morenito de Fuego, urban salsa group LAFAME, Charly Black with his fusion of reggae and dancehall music, 18-year-old Venezuelan artist Tomas The Latin Boy, and Los Chinchillos Del Caribe with their mix of cumbia and urban music stylings. You can check out their showcase at Half Step.
Golden Hornet & KMFA will have a showcase called ATX Composers. This show will feature Austin’s top classical and indie music ensembles, with music written by the best Austin composers. Expect to see Tetractys, Fast Forward Austin, Invoke String Quartet, Graham Reynolds, Mother Falcon, and The Kraken Quartet, all at The Hideout.
And let’s not forget that Austin’s own Spoon will hold a three-night residency at The Main during the festival, the same week that they’ll also release their ninth album, “Hot Thoughts.” During the residency, Spoon will resurrect the original classic Austin venue Emo’s location (currently called The Main). The band will create a unique line up each night and will be referring to the venue as “Eno’s” in honor of the band’s founding drummer and Austin stalwart Jim Eno. The complete lineup for all three nights includes Boyfrndz, Big Big Love, The Bright Light Social Hour, A Giant Dog, Deep Sea Diver, Quin Galavis, Outer Spaces, Cotton Mather, The Two Lips, My Jerusalem, Walker Lukens, and Sweet Spirit. A special guest and, of course, Spoon, will also play each night.
Not everybody needs a badge or a wristband
to party at SXSW, though. Throughout the entire festival there are tons of free music shows and parties happening on a daily/nightly basis. It’s worth mentioning SXSW also holds both film and comedy portions. There’s an entire film festival and comedy festival, both not to be missed. No matter your interests or tastes, SXSW has something for you. Get ready for the busiest month in Austin!
For full schedule and details, visit sxsw.com.