Jump On It is a summer concert series highlighting urban music in East Austin that runs every Wednesday through August 9 at Givens Park.
Now observing its 20th anniversary, the eight week schedule of events kicked-off 21 and continues through July with featured performing artists on the music stage including Beat King on July 5 (headlining Yo’Hood Night), July 12 with NOOK Turner (City Appreciation Night), July 19 with B.o.B. “The Elements Tour” (The Elements Tour Night), and July 26 with pro athletes hosting activities (on Sports Night). August 2 is Old School Night and August 9 is Trae the Truth with Grand Hustle for the grand finale.
The afternoon long festivities begin at noon and run through 6 p.m. with free games and rides for youth, and a vendor market with a variety of food and refreshments. Music runs from 6-10 p.m. in the Entertainment Zone. There is a suggested $5 donation at the door.
Established in 1997, Jump On Its uniqueness lies in the organization’s ability to engage thousands of people by fusing live entertainment, education, games, market place and workshops weekly throughout the summer. Jump On It has averaged attendance of 1,500-3,000 people weekly (peaking at 10,000), making it one of the largest, if not the largest outdoor urban concert series in Texas.
Jump On It was conceived in 1996 by Dorothy Turner, a long time Austin community activist, who met with 16 year old Charles Byrd, a.k.a. NOOK, at the Turn Your Back on Violence community forum. Turner issued a city-wide call for youth to come forward with ideas and initiatives on how to re-instill a sense of pride and usefulness into Rosewood Park, one of the oldest parks in Austin, located on the historic East Side. Twenty years later Jump On It’s summer concert series is thriving.
For more information go to jumponitevents.com.