SXSW and new music nonprofit EQ Austin are collaborating with EPS Presents to present some of the top emerging local talent in an official showcase on Wednesday, March 13, at The Backyard at the Sheraton Hotel.
The free showcase will highlight a lush variety of artists mirroring the great treasures of a diverse Austin. The festivities kick off at 7 p.m. at the venue located at 701 East 11th Street.
Featuring 12 of the city’s up-and-coming musical artists and bands, artists include Superfonicos, Jackie Venson, Como Las Movies, Vallejo, Abhi The Nomad, Alesia Lani, J Soulja, Harry Edohoukwa, Deezie Brown, Lesly Reynaga, Nagavalli and the Tiarra Girls.
EQ Austin and SXSW are setting a precedent for music industry and city policy action through the presentation of artists on March 13. EQ Austin is a non-profit organization, founded in 2018, to stimulate cultural representation and foster economic prosperity in the creative sector through an equity, diversity, and inclusion (EDI) lens.
The show takes place at the Sheraton Hotel with over 11,500 square feet of event space near the Capitol on Waller Creek. Along with its central location, the stage is a place local along with SXSW attendees can enjoy experiencing the festival at no cost.
Artists on the bill represent the changing demographics of the city with music made to appeal to the massive wave of new and diverse audiences. This next generation of musicians has the potential to achieve commercial success in the near future and represent long-term vitality of the music sector.
“The event is a good fit for the City to continue to implement the government’s Omnibus resolution through direct actions that are recognized widespread,” said Gavin Garcia, EQ Austin Executive Director. “Diversity is integral to music itself. Central to the City’s purpose is a commitment to attracting the widest array of music talent into the Austin community and provide an environment that supports their creative process. We hope showcases like this help achieve that goal.”
EPS Presents produced One Road Austin last year and put together another one-of-a-kind line-up from a wide variety of music genres. With EPS Presents history of producing family-friendly, community-oriented festivals in Austin for over 15 years, with such classic events as Pachanga Latino Music Festival, Trail of Lights, Blues on the Green and Austin’s New Year Celebration, its collaborative efforts with EQ Austin promise to deliver on building music equity.