The Red River Cultural District (RRCD) is celebrating their third year as a merchants association with the launch of a new refreshed District brand. Upon the appointment of their first Executive Director, Cody Cowan and a newly elected Board of Directors, the association has evolved and grown. The association welcomes Board members representing nine diverse businesses and entities that call the Cultural District home including, Hyatt House, Swan Dive, Shawarma Point, German-Texan Heritage Society, Barracuda, Waller Creek Conservancy, The Side Bar, Cheer up Charlies, and Mohawk.
The Red River Cultural District and the City’s Economic Development Department Souly Austin Program forged a partnership through the creation of the merchants association for the area. A new logo which serves as the visual identity for the District, reflects the economy, personality and culture of the District. “United through Music” the bold new District tagline is symbolic of a District that is deeply rooted in the live music tradition and has been the center of live music for nearly a century.
“Live music is a culture and an attitude – like family, it can be both passionate, supportive and challenging at times. Our hope is that this new work captures this vibe and helps us highlight and share these experiences visually. These District experiences are found through current performances, lifestyle, food, drink, culture and lodging throughout our District,” said Cody Cowen, Executive Director RRCD.
The refresh of the District brand is coming to life with the execution of several activities and partnerships. Installation of new district identity banners in partnership with the City of Austin’s Economic Development Departments Souly Austin Program and Austin Transportation Department’s Street banner program will line Red River Street. The banners feature iconic musical artists who have graced the venues of Red River and venues around Austin, the live music Capital of the World and the distinct district logo, created in partnership with local designer, Bart Kibbe.
“The community organizing support offered through Souly Austin and the passion of business owners and their leadership is the foundation for successful projects like this. The RRCD merchant association continues to serve as an opportunity for the City to serve our business community efficiently through all program offerings,” shared Nicole Klepadlo, Redevelopment Project Manager City of Austin Economic Development Department.
A new District website in partnership with Rob Fitzpatrick, Leviation co-owner and website developer will launch during SXSW. Parallel to the banners and the new website launch, a centerpiece of the District located at the corner of 9th and Red River, is an iconic District neon installation – a perfect photo opportunity along Red River. This piece was generously created and hosted through a partnership with a business district leader, Ryan Garrett at Stubb’s.
“SXSW is the life’s-blood of Live Music Austin – like a Super Bowl for the live music community. The RRCD is always excited to continue to play home-field for SXSW Music & to welcome so many new & returning guests to experience the great service & excellence of quality – in music performances, concessions & accommodations that makes our District truly unique worldwide,” Cowan continued.
For more information about the City of Austin Economic Development Department Souly Austin Program, please visit austintexas.gov/soulyatx.