Mexican food truck Alicia's Tacoriendo has plenty of amor to give —
September 22, 2019

Mexican food truck Alicia’s Tacoriendo has plenty of amor to give

By Hye June Park

Austin’s own Alicia’s Tacoriendo adds something extra to their food: amor.

Max Varela, owner of Alicia’s Tacoriendo, cooks all of the meals with passion and love for great tasting food. Alicia, who is famous in Mustang Ridge for tamales, is Varela’s mother. The restaurant uses Alicia’s recipes. His local, family-owned business specializes in authentic Mexican food from Monterrey, Mexico at an affordable price. He offers catering for any type of occasion or venue, along with readily available tamales made to each client’s delight.

“I have worked alongside my mother at many food vending festivals and events,” Varela said. “My mother has over 30 years in the food serving industry and owned her own food truck. I want to provide opportunities for my family as we continue to grow.”

The community that visits his food truck receives the love he puts in every dish.

Although he had experience before, it was not easy to establish and promote his business. To solve the problem, Economic Growth Business Incubator helped him refine his business plan and provided him ideas on marketing. More importantly, they continue to offer him business advice and counseling. By completing the EGBI small business workshop series, he was eligible for a free year’s membership to the Greater Austin Hispanic Chamber of Commerce. Being part of the GAHCC will give his business more exposure to potential customers.

Alicia’s Tacoriendo is located at 8503 Hillmoore Dr.  For more information about the food truck, please visit EGBI provides training, coaching, and support to aspiring and existing business owners who face barriers of language, finances, and knowledge. For more information on Economic Growth Business Incubator, visit

About Merideth Cox 239 Articles
Merideth is a music writer who has covered bands from her hometown in Colorado to London to Bangkok to Shanghai and finally back to Austin. Led Zeppelin changed her life. So did Dolly Parton. You can read her music reviews at

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