HAAM Day, one of the Live Music Capital of the World’s most iconic annual events, is back for its 14th year in support of locals musicians. On Tuesday, September 24, the Health Alliance for Austin Musicians will host its citywide fundraiser with hundreds of local businesses showcasing live music and/or donating a percentage of their daily sales to support healthcare initiatives for musicians.
“HAAM Day is our largest fundraiser of the year and is critical to the continued success of the Health Alliance for Austin Musicians and our mission of providing access to preventative healthcare for Austin’s working musicians,” said Olga Campos Benz, HAAM Day committee chair. “Supporting organizations like HAAM helps to foster and nurture Austin’s unique creative appeal, and takes care of the musicians that make this city The Live Music Capital of the World – plus it will be one heck of a time!”
In 2018, more than $565,000 was raised on HAAM Day for Austin musicians. This year, HAAM hopes to raise $610,000 to continue to expand services and meet the needs of Austin’s working musicians so the live music scene can continue to thrive. Patrons will find music at locations all over Central Texas, including conventional music venues as well as participating restaurants, retail stores, bank lobbies, grocery stores and more.
“We set an ambitious goal this year and continue to increase our fundraising efforts because we want to expand our services and be able to proactively reach out to musicians around Austin who we know could benefit from HAAM,” HAAM Executive Director Reenie Collins said. “Since 2015, HAAM membership has increased by 40 percent, and we are working hard to keep our funding in line with that growth. The continued support of the community is imperative to the success of HAAM.”
Throughout the day, Central Texans will be able to choose from more than 200 musical performances by Austin’s talented artists. Rob Mahoney will kick off the day’s music live from Whole Foods Market downtown at 6 a.m. Beginning at 9 a.m., musicians will be performing at all Austin Area YMCA locations. Frost Bank Town Plaza will be hosting music under covered space on Congress Ave. from noon to 4 p.m. KOKE FM and NFP present the BMI Songwriter Showcase featuring Rob Baird, Parker Chapin, and a surprise guest at Guero’s Taco Bar from 5 to 8 p.m. GSD&M and C3 Present Latinapalooza featuring Patricia Vonne, The Tiarra Girls, Bidi Bidi Bando, Leti Garza and Lesly Reynaga at Historic Scoot Inn from 5 to 10 p.m. Tito’s Handmade Vodka presents the RECA Showcase featuring Hector Ward & the Big Time and The Nightowls at Antone’s from 6 to 9 p.m. FVF Law & SXSW present Tomar & The FCs at The ABGB from 7 to 11 p.m.
The Health Alliance for Austin Musicians provides access to affordable healthcare for Austin’s low-income, underinsured working musicians with a focus on prevention and wellness. For more information about HAAM and where to support Austin musicians throughout HAAM Day, visit myhaam.org.